Prior to establishing Weyward Competition, Dr. Bev Williamson served as Head of Unit for antitrust for a national competition authority, and later worked as a subject matter specialist with the EU Competition and Regulatory practice of a Tier 1 corporate law firm.

 

She holds a doctorate in Competition Law, and her research on competition law and professional rugby union, has been cited in the House of Commons.​  Dr. Bev Williamson is one of fewer than 200 experts in the EU to combine PhD in Competition Law with public authority and private practice experience.

​

Weyward Competition brings this depth of experience to the sports, leisure and luxury sectors, fields where regulatory nuance meets identity, loyalty and legacy. With personal ties to elite sport and the world of luxury and contemporary fine art, she brings a  personal understanding of the pressures and possibilities within these sectors, from governance of elite sport to the controlled elegance of luxury distribution and the shifting dynamics of lifestyle and leisure brands.